Tourism is an effective strategy to change the reality of destinations.
Through our professional journeys we know that a new, fairer and more inclusive tourism will take place when a destination is commercially promoted.
Instituto Vivejar wants to gap the bridge between all those involved in tourism. This is the challenge that we invite you to take together with us.
Tourism is an efficient strategy to change the reality of destinations.
Our goal is to accelerate change, foster innovation in partnership with governments, destinations, companies, associations and tourists.
We are a family owned and operated business.
We believe that responsible tourism makes economic and commercial sense for the development of a destination.
WHAT WE DO
QUALIFICATIONS FOR RESPONSIBLE TOURISM
We invest in education in its most diverse forms to show you that responsible tourism is valuable: through courses, workshops, seminars, awareness-raising meetings and technical and academic publications.
In a complex activity full of details, tourism is only responsible if everyone wins. We invest in advocacy so that the activity moves from a business to a project in the destination.
STRUCTURING DESTINATIONS AND PRODUCTS
The market demands sustainability. It’s time to reformat Brazilian tourism – a new mindset is urgent and the market needs a sustainable redesign that is financially attractive.